The Vault
U Brands
A selection of stationery items I designed while at U Brands.
Project Description: While at U Brands, I designed several stationery collections for both adults and back-to-school, sold at mass retailers such as Target. I was responsible for researching trends and applying those insights to the designs. This role allowed me to create in different styles depending on the target market and consumer segment. I also collaborated with other designers to seamlessly combine our graphics into cohesive collections.
Role: Trend research, product design, surface design, packaging design.
Made for Retail
Seasonal style guides, products, and packaging for Target’s Bullseye's Playground.
Project Description: Made for Retail is a company that creates price-conscious but quality products, primarily for the Target's Bullseye's Playground. While there, I collaborated with other designers to develop seasonal style guides and packaging. I also created product concepts, built tech packs, and reviewed samples. My goal was to deliver compelling graphics and balance quality with price to stay ahead of competitors in such a high-demand section of the store.
Role: Trend research, product design, surface design, packaging design.
Hanover Accessories
A selection of girls' and pet accessories I designed while at Hanover.
Project Description: Hanover Accessories is a company that produces licensed and non-licensed girls’ and pet accessories sold in mass and specialty stores. While there, I designed collections for top entertainment brands, with Halloween as a major retail focus. One of my innovations in pet Halloween was creating mix-and-match costumes made of smaller pieces, allowing all dogs to dress up, even those with low tolerance for full outfits.
Role: Product design, collection development, trend research, sample review.