Epic Drops Style Guides
Blox Fruits Style Guide
I translated the aesthetic of the hit Roblox Game Blox Fruits into usable graphics for consumer products.
Project Description: Blox Fruits is one of the top-performing games on Roblox. When developing the brand look, I focused on capturing the game’s dynamic action in the graphics. By combining bright colors with energetic character poses, I translated the gameplay into engaging designs for consumer products.
Role: Creative direction, color selection, guide design, pattern design, designer sourcing.
Doors Style Guide
I translated the style of the horror Roblox Game Doors into usable graphics for consumer products.
Project Description: Doors is an award-winning survival horror game on Roblox. To capture the game’s eerie atmosphere, I drew inspiration from Tim Burton’s sketch style and sourced illustrators experienced in creating unsettling, character-driven art. The result translated the game’s most striking entities into distinctive, product-ready graphics.
Role: Creative direction, font & color selection, copywriting, illustrator sourcing.
Rainbow Friends Style Guide
I created a style guide for the cartoon-stylized Roblox game Rainbow Friends.
Project Description: Rainbow Friends is a horror Roblox game with a playful, cartoonish twist. The brand look needed to balance both elements, blending spooky themes with a playful style. This guide was also developed for external use, so I included detailed instructions for third-party designers to create assets that remained consistent with the brand.
Role: Creative direction, color selection, guide design, pattern design, designer sourcing.
Epic Drops Rebrand
I rebranded Epic Drops to be more modern and playful while also building brand awareness.
Project Description: While building Epic Drops’ softlines business, I led the creation of a new logo and mascot to better represent the brand. I set the creative direction, sourced designers, finalized the brand guide, and applied the graphics across Instagram and merchandise, including a plush based on the mascot.
Role: Creative direction, font & color selection, mascot direction, guide design, copywriting, pattern design, designer sourcing.