Igloo Coolers
Character Product Designs
A selection of top performing character coolers I oversaw the creative for.
Project Description: While at Igloo, I started and grew the licensed cooler design team, a new product category for the company. The designs shown above are coolers I either led creatively or designed myself. Because coolers are such a specific use-case item, I focused on adding premium, fan-favorite details that made them a must-have collectible. A few examples include the four-colored zipper and rainbow webbing on the Care Bears bags, the shaped Snoopy doghouse, and commissioning custom artwork for The Child (Grogu) cooler. The top-selling design was the WWE Championship Belt cooler, which proved so popular that Igloo has since released multiple iterations.
Role: Creative direction, product design, artist sourcing, design liaison with licensors, sample review.
Lifestyle Product Designs
A selection of top performing music & NFL coolers I oversaw the creative for.
Project Description: In addition to character licensed coolers, I also oversaw the creative for all music properties and the NFL. These designs highlight my ability to dig deep into any fandom and deliver fan-driven products. A few examples include the ’90s bubble typography paired with black and white photography on the Biggie cooler, pulling the side panel art for the Iron Maiden Number of the Beast cooler directly from the original CD design, and the officially licensed Care Bears × Grateful Dead mash-up.
Role: Creative direction, product design, artist sourcing, design liaison with licensors, sample review.