Tangram Pop-Up Trucks
Thomas the Tank Engine Tour
I designed products and collateral for the first Thomas the Tank Engine Tour truck.
Project Description: As part of Tangram’s partnership with Mattel, I designed a range of products and event collateral for the first Thomas the Tank Engine Tour truck. The goal was to create merchandise and visuals that felt fun, collectible, and instantly recognizable to fans of the franchise. I collaborated with Mattel to adapt Thomas’s classic look into an exclusive line of products and worked closely with their team to ensure the characters scaled seamlessly across packaging, online ads, and on-truck displays.
Role: Creative direction, product design, packaging design, collateral design, production and sample review.
Barbie Sports Club Tour
The latest Barbie Tour truck and product collection I designed.
Project Description: Since the inaugural Barbie Truck in 2020, I have been the sole designer responsible for all product collections, truck wraps, and online assets. In collaboration with Mattel, I created exclusive style guides that built hype and increased the collectibility of each release. The images above feature the most recent iteration of the Barbie Sports Club Tour.
Role: Creative direction, product design, packaging design, collateral design, production and sample review.
Hello Kitty Cafe Products
A selection of exclusive Hello Kitty Cafe products I designed.
Project Description: Since helping create the original Hello Kitty Cafe branding with Sanrio, I have continued to grow the fandom through pop-up trucks in partnership with Tangram. The products shown above are a selection of designs I’ve created over the years in collaboration with Sanrio. My focus has been on introducing new product types and materials while staying true to Sanrio’s brand assets and guidelines, ensuring each release feels fresh yet authentic.
Role: Creative direction, product design, packaging design, and sample review.