These are some examples of products I designed for Target back to college and inline stationery sections. Since these items were intended for an older audience, I chose a more muted color palette with paint inspired surface designs. (From the top left: sublimated canvas pouch with ribbon pull, faux leather binder pouch with scallop edge, sublimated canvas binder pouch, office accessories kit with pen, note pad & clips, college stationery kit with two notebooks, sharpener, eraser, pencils & pens and ruler,
and a polyvinyl printed file folder.)
This is a selection of items I designed for Target back to school and in line stationery sections. These items were for a younger demographic, so I used brighter colors and younger motifs for my designs. (From the top left: clear vinyl glitter filled binder pouch with tassel pull, faux leather stitched burger binder pouch with ruched lettuce fabric, denim fringe binder pouch with appliques and metal studs, clear vinyl glitter filled pouch with tassel pull, ice cream themed office accessory kit with notepad, clips & push pins, and Memphis themed office accessory kit with notepad, clips and shaped push pins.)
I designed these items for a locker accessories program for five below. The items needed to be fun and special while still meeting five below's pricing goals. I designed the locker program around three themes that could be mixed and matched. The themes were mystical, core & cute, and black & white desert. (From the top left: magnetic die cut ice cream cork board, magnetic mirror with plush unicorn ears & horn, magnetic rainbow mirror with etching, cactus printed magnetic dry erase board, die cut magnetic cactus cork board, 3 piece unicorn pompom magnet set, 3 piece silicone magnet set, large silicone llama magnet.)
Five below had requested 12 feet of locker accessories. Once I was done concepting the items, I layed out the three themes in a planogram view to make sure the colors, types of products and layout would all work together when in store.